What is Landing Page and How to build it for WP website?

It has become crucial to establish a strong web presence in this highly competitive business era. Well, doing so can be a bit challenging and a daunting proposition, especially for the startups which usually are low on budget. Even supposing that you have found some great techniques to create a solid online identity, but you still might lack time to follow each technique. Wouldn't it be better if you just concentrate on a single effective way to attract target audience? You can do so, by creating a gorgeous & functional landing page of your website.

What is a Landing Page and Why You Should get One?

A landing page is, basically a single web page which is built to achieve some particular objective like increasing the click-through rate, notifying users about a future product launch, getting user details etc. You can hire Wordpress developer who will provide you with a functional landing page as per your business requirement. Keep this thing in mind that not all web pages could be turned into landing pages. 

How to create a landing page in WordPress CMS?

1. Using Page Template to manually build a landing page

This is a highly recommended way to create a feature-rich and functional landing page. The main benefit of opting for the manual process is that it allows users to construct a tailored page as per the business needs. Irrespective of the WP template you picked for your landing page, you can create a custom page template and place it inside your selected theme. In other words, you can make a customized landing page using a blank template. For this purpose, you need to have expertise in CSS and designing.

2. Using a pre-made Landing Page Theme

The best way to build a landing page is by deploying a pre-built WP theme which is available on the web. At present, the internet is full of so many WordPress ready-to-use themes, which are specifically designed for creating landing pages. These templates come loaded with features such as effective CTA's, attractive sliders and several other great options that allow users to create beautiful landing pages in no time.

Here are some single page WordPress themes suited for building landing pages :

Appster : A lean Minimal App Landing Page for WordPress

Scalia Multi : Suitable for Concept Business, Shop, One-Page, Blog Theme

3. Use a Plugin

Another obvious way to quickly develop a landing page is to make use of a reliable plugin. You can open up the WordPress Directory and search for a suitable plugin which will help you in this process. If you are looking out for an easy way to build landing pages quickly and not much concerned about optimizing the code, then you can use the plugins for accomplishing your objective. At present, there are tonnes of free plugins available in the official WP Directory, and here are some of them which you can use:

• OptimizePress 2.0
• LeadPages
• Thrive Landing Pages

Summing Up

In this article, you will read about three different steps through which you can make a landing page for your business.

Use plugins to remove the Author & Date info from WP posts

By default, most of the WordPress themes will display a set of metadata on the blog posts published in the past. This usually includes at least the author name and the date on which the post was published. This information is useful for the readers but sometimes there are certain instances where the blogger might want to delete or update this information.

In this article, you would be reading about how Wordpress theme development can sort out this process. There are two different ways which would help you in this situation: Using a dedicated plugin or doing it manually by tweaking by your current theme files. If you don't have much technical know-how, hire a skilled & knowledgeable WordPress developer who will help you accomplish this process.

How to remove Author & Date information using a Plugin

If your theme doesn't have a Divi's functionality, you can take help of the plugin. The following two plugins which will assist you in this task. Both these offer slightly different functionality, so you can choose the one that best suits your needs.

1. WP Meta and Date Remover

This plugin enables you to remove both the author and date information from all the of the posts that too in one go. Once the plugin is installed & activated, all the meta info is automatically removed. It uses two methods to remove the data: hiding it from the front-end by using CSS and then removing it from the backend via PHP.

Key features:

Gets installed quickly and easy to setup.

Hides information from both the front & back ends.

Price: FREE

2. WP Old Post Date Remover

The plugin is specifically designed to remove date information only. This plugin comes in handy if you have lots of evergreen content or a website which is not updated regularly. If you like to keep the date only on the newer posts, you can choose the number of days you want the date to be displayed for.

Key Features:

Easy to install & quick to set up

Comes with an option to display the date on newer posts.

Price: FREE

How to Remove Author and Date Information Manually

1. Add CSS Using Jetpack

If you install Jetpack, then you can gain access to the Custom CSS tab where you can add the relevant code. But first, you need to activate the tab present in the Jetpack “Settings” screen. In your dashboard, select Jetpack, choose “Settings”. This would result in opening a new screen where you have to select “Appearance” tab and the scroll down to the Custom CSS button.

2. Delete Code From Your Theme’s Files

Another option is to delete the lines entirely from your theme files. While making the edits to your theme files, using the child theme and backing up your site prior to making changes. It's also good to ask your theme author which files contain the author and date information.

Summing Up

The above-mentioned points will help you in removing the Author and date information from the existing blog posts.

How Does WordPress Benefit A Business?

With dominating more than half of the digital market share, WordPress is undeniably the leading CMS today. The platform lets you create an attractive and highly functional portal which is loaded with all the modern features. The SEO driven elements of WordPress allow the developers to create websites which ensure higher revenues and organic traffic on the website.

WordPress is a well-known CMS for its performance-oriented features. The platform is continually gaining recognition for business website development. Companies are looking to hire WordPress developer who possess expertise at creating custom WordPress solutions. Developing exclusive themes and  plugins is becoming popular these days, given their efficiency and ease of usage.

Hiring a dedicated team of developers from certified web development firms ensures that a business achieves splendid services. Where a business website needs to come up clean in terms of proficiency and reliability, it is important that only professional should be relied on. Being involved with the WordPress sphere on a daily basis, these developers make use of the latest tools and techniques for rendering an amazing web portal.

The skilled and professional WordPress website development companies let their clients manage their business website with ease. The developed is focused on addressing the target audience in mind, hence ensuring the highest ROI.

These companies deliver services which are in sync with the needs of the customers, while keeping website management simple. The WordPress developers keep themselves updated with the latest trends of the market and deliver websites which are bug-free and performs phenomenally well once they go live.

You should always consider the WordPress development services who have a record of delivering services of greatest quality and have helped businesses increase their productivity. Getting in touch with WordPress professionals will offer the following advantages:

All-In-One Services

Hiring dedicated WordPress services ensures a complete solution. The project includes website development, support, maintenance, responsive, theme development, customization and much more.

Web Customization

Although WordPress provides features to perform some basic customization, a skilled developer is always needed to tame this robust technology. Tweaking the WordPress platform as per the needs of the business requires specialized knowledge of the CMS and it becomes crucial to hire a developer for it. It is the duty of the developer to perform various tasks which includes development, integration, extension and support for the website.

Tested Methodologies

Hiring the professional WordPress services isn't just for creating a website. Once the website has been finally launched, it must be able to index higher in the search engine rankings. These services assist you to make the most out of the CMS by ensuring that the site ranks well on the leading web browsers.

Apart from a higher online visibility, the website is also able to achieve features like W3C compliance, crisp content and SEO optimized keywords for making it easier for the search engine crawlers to index the website.