Thursday 2 June 2016

Subscribers aren't enough. Who is reading your Blog?





Well, that's not enough if you own a blog and publishing content on regular intervals. Understanding your audience and keeping a check on them regularly is a crucial step to success. It assists in learning and helps to find out which blog page are very popular among the users. How do the users land on those blog pages? And what else entertained the user?

Undoubtedly, blogging is a huge pond for bloggers to dive. And WordPress is a significant platform to reach millions of audiences across the globe. So here in this article, we shall discuss how to find out who reads your blog and who are the subscribers to your WordPress blog.

Understanding about Google Analytics

Google Analytics is a freemium web analytics service which is offered by the tech giant, Google. It tracks the visitor's site and reports about RSS feed subscribers. First, one is required to visit the Google Analytics websites and signup for an account.

Setting up Google Analytics for WordPress using MonsterInsights

To set up this MonsterInsights plugin you do not need to hire a WordPress developer for it. It is a simple and a quick procedure for the same. And if you've already installed this plugin then you may skip this step.

After installing the plugin, you need to install and activate the Google Analytics by MonsterInsights plugin. Here is a simple guide to building a WordPress plugin.

At the time of activation, you need to visit Insights > Settings page and click on ‘Authenticate with your Google account’ button. It will open a dialog box which will ask you to give permission to the Google Analytics plugins to access the users Google account. You may proceed by clicking the allow button.

Once you are done with this, the plugin will now fetch your account settings from your Google Analytics account. Now you need to select your analytics profile by clicking on select a profile. You may now click to save the changes icon to save your settings.

How to track RSS Links in Google Analytics

In addition to tracking visitors on your website, Google Analytics can also track links to your website from other sources like your RSS feed, email newsletter, social links, etc.

You can add your URL parameters in case you're sharing links manually. Although WordPress automatically generates the links in your RSS feed and newsletter.

You may track your RSS feed links using the Google Analytics by MonsterInsights plugin in WordPress. You may proceed with the following procedure.

To visit the Settings click on to Analytics > Settings in the WordPress admin section and click on the Advanced tab. Check the box next to ‘Tag links in RSS feed with campaign variables’ option and click on the save changes button.

That's all!

Find the subscriber Information

The first major step to find subscriber information is to give your users the ability to subscribe to your blog through an email newsletter. The two primary email marketing platform among our users are MailChimp and AWeber. Both of the subscribers come with its own built-in analytics.

I hope this blog has helped you find who reads and subscribes to your WordPress blog.



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