Wednesday 27 May 2015

WordPress turns 12! Yet the journey begins now

With a rich clientèle inclusive of top names from various industries and fortune 500 companies viz UPS upside, eBay, CNN, Fortune.com, TechCrunch, NBC sports, DowJones and many more WordPress have now turned 12.

Last recorded on 14/3/15, statistics states that WordPress has a share of 23 % of the total websites which means 190,558 websites in total. 409 million people view WordPress blogs and 61.8 million post are added monthly. With such a wide acceptance WordPress has certainly gained a strong foothold hold in the market. Apart from web development companies now go on for WordPress Plugin development of their own. What all things culminate to help WordPress attain this zenith?
Lets find out.

1. WordPress is for Free!

It is but natural that every one has an inclination towards stuff which is available for free. Who wouldn't love to take their business online using ready to use technology without spending a dime. Plus, when it offers high customization as per the needs of your eCommerce store. Well i would accept it with alacrity. 
 
Though people will certainly give free things a try but they take them for granted as they think that free things do not offer quality. However, this open source world has confuted all these conceptions or rather I would say misconceptions. WordPress being an opensource software is free and is not only equally competent but is superior to its paid counterpart and it has proved its mettle as it holds the maximum number of top 1 million websites and has the largest share in the market.



2. Less technicalities involved

WordPress has created a revolution in the tech world by providing easy to use interface which requires minimal or even no technical expertises. Anyone who has a little common sense or is used to use simple computer softwares can work on WordPress with any difficulty. One can easily add a post or page using the basic MS Word like functionalities in their WordPress site.

3. Conducive Environment for SEP

Search engine optimization is one of the most in-demand feature of Web applications which one can easily get in WordPress web development. All you need to do is to have rudimentary a grasp of SEO and knowledge of simple plugins to get super fast results. Moreover, WordPress offers such functionalities which can incorporate SEO very easily with your WordPress site.

4. Stylish WordPress themes for super fast development

Functionalities are certainly necessary for a websites but are not sufficient for the success of a website. The look and feel of your website are extremely important for success as customers do get attracted to good designs. Your website is the face of your business in this techsavy world, so do make sure to keep it highly maintained so as impress the users. 
 
This is why WordPress is in demand as it comes with numerous themes which can change the look and feel of your website just by adding these themes. These themes give a 360 degree change to your website.

5. Easy support

WordPress is known for its vast community of developers thus you can easily count on them for support. There are numerous people who use WordPress and have shared their experiences in the mass media which enables you to know a lot about its intricacies.

There are numerous forums and blogs written by WordPress developers which helps you to know more about it in a very short time span. So, if you think that you are trying something experimental and you might get stuck somewhere in between, do not worry as we have ample lot of support out there.

As WordPress has now completed 12 years in the industry we wish that its community grows more wholesome with the passage of time. 
 
Feel free to add your views!

Thursday 14 May 2015

Creating a WordPress E-commerce Store That Invites Shoppers

E-commerce is a very fascinating industry, and thanks to WordPress, now anyone can become an imperative part of it and capitalize on our evolving online shopping habits. Thousands of businesses out there opting for WordPress to build an e-commerce website that engages users and stimulates them to shop.



However, designing an e-commerce website using WordPress is one thing, and planning right moves for traffic generation and revenue maximization is entirely another. After having WordPress e-commerce development , you also need to outline a competitive strategy for your online store, so that customers keep on returning.



E-commerce web design is a broader concept that isn't just limited to the aesthetics of a store. To influence the overall success of your business, it's important for you to follow some best of breed strategies, such as SEO, an inviting landing page, smooth transaction process, and much more, so that customers don't ditch you during the process. A remarkable e-commerce creates an environment that encourages its visitors to act and complete the process they've initiated.



Here are some key tips and tricks that you can implement when it comes to building and running a WordPress e-commerce website.

1. Go for Email Marketing




Email marketing can be an indispensable tool for any online business when it comes to maintaining a healthy and long-term relationship with its customers. It's a handy solution for entrepreneurs to gain an insight of their customers and thus interact with them accordingly. Creating email lists is a critical aspect for the success of any online store. Without an evoking email list, it will become difficult for you to encourage users for repeat sales. 


 

Mere traffic generation shouldn't be your ultimate goal, you need visitors that should be converted into promising customers. A thoughtful email list will help you achieve this objective in an efficient manner.

2. Embrace Blogging




If you are running an e-commerce channel that is based on WordPress, then you can easily supercharge your business with the addition of informative blogs and articles to your website. Blogging has to be a key strategy to influence your website growth and boost sales. 

 



Blogs attract traffic instantly and make users feel confident about your website. They inform customers about a range of products, so that they can make right decisions at the time of purchase.


3. Responsive is the Key




With the proliferation of smartphones and mobile devices, customers' expectations regarding online shopping have also increased. Today, the majority of online shoppers prefers to purchase from their mobile devices, thus resulting in increased mobile traffic and need for responsive websites. Therefore, it is important for online players to embrace responsive design to ensure a pleasurable mobile shopping experience. 

 



Failing to create a responsive website will not only provide a bad experience, but also results in lower search engine ranking. In order to avoid such issues, make sure your website is optimized to suit the growing needs of a variety of mobile devices. You can hire WordPress Expert and ask them to build a responsive theme for your website to cater your mobile audience. You can also download some pre-built themes from some leading theme markets for your site.



Conclusion




Creating an e-commerce website using WordPress is a big step, but if you are serious enough to make the most out of it, make sure you have implemented the above mentioned tips to get the user's attention towards your website.